Search Engine Optimization is an essential factor for your website and digital marketing campaign.


SEO has not changed. It evolves little by little as Google improves its search engines to satisfy users.

  • The puzzle that makes up the SEO of any URL is based on crawling, indexing, content, and popularity.
  • The 3 areas that these pieces encompass are the technical area (crawling and indexing), the quality area (content), and the authority area (brand popularity).
  • The first and greatest objective of any web project in SEO is for the world to know it, detect it, and search for it by its brand.
  • The important thing when undertaking an SEO project is detecting which areas are failing or can improve, and focusing on it.





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